Rolex and Weston Jewelers History

Our CEO, Edward Dikes and his wife and our President, Tracey Geffin Dikes, partnered together in 2001 to open Weston Jewelers’ first location. Edward started in the industry at a young age and was, by this time, primed to run an extraordinary business that catered to a discerning clientele. In 2015, Weston Jewelers received the incredible honor of becoming an Official Rolex Jeweler and it is our distinct pleasure for the opportunity to provide our valued customers with some of the finest timepieces on the market. In 2020 we welcomed a 2nd generation to the team when Edward and Tracey’s children, Danni and Jesse joined the family business.

‭‭At Weston Jewelers, we understand that our customers expect and deserve the best, which is why we strive to offer only the highest quality products and professional services possible. No matter if you visit our Weston, FL location, our storefront or Hublot Boutique in the The Shoppes at The Guitar Hotel of the Seminole Hard Rock Hotel and Casino, we have carefully curated our inventory of products to include timepieces of unparalleled caliber such as those from Rolex.