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WESTON JEWELERS TO OPEN LUXURIOUS NEW STORE ON ICONIC LAS OLAS BOULEVARD IN DOWNTOWN FORT LAUDERDALE
New Five-Story Luxury Retail Destination to Open in late 2027.
Weston, Fla. (September, 2025)—Weston Jewelers, a family-owned and operated business with deep roots in the South Florida community, is thrilled to announce plans for a new location at 1117 East Las Olas Boulevard in Downtown Fort Lauderdale. With nearly 25 years of delivering true hospitality and offering the finest in jewelry and timepieces, Weston Jewelers is expanding its legacy with a highly anticipated “Eastside” destination. As an Official Rolex Retailer, the new store will invite clients into a world of elegance and prestige, grounded in Weston Jewelers’ unwavering commitment to providing an exceptional client experience.
Slated to open in late 2027, the five-story, approximately 32,000-square-foot signature location will feature at least three floors of curated retail space. Built on the belief that luxury should feel personal, Weston Jewelers on Las Olas will showcase the finest Swiss timepieces and designer jewelry from the world’s most celebrated brands. From iconic diamond classics to stunning contemporary designs, the new space promises a world-class shopping experience in a luxurious, modern setting.
Tracey and Ed Dikes opened their first store in 2001 in the heart of the Weston Town Center. What began as a small, family-run store quickly grew into a local institution known for its warmth, integrity, and the highest standards of service. Over the years, Weston Jewelers has expanded to include a second location at the Shoppes at The Guitar Hotel at the Seminole Hard Rock Hotel & Casino in Davie, FL, as well as a dedicated Hublot boutique. Weston Jewelers will continue to proudly operate both existing locations, in addition to our new store, upholding the same level of excellence the community has come to know and trust.
Today, the Dikes work alongside the next generation, with their son Jesse managing their Hard Rock locations and their daughter Danni leading the stores’ marketing efforts. On any given day, multiple members of the Dikes family can be found in-store, maintaining personal connections and hands-on leadership.
“We are beyond excited to build our new flagship location in the heart of Downtown Fort Lauderdale,” said Ed Dikes, CEO and Co-Founder of Weston Jewelers. “This dream has been years in the making, and we’re so grateful to our incredible team and loyal clients whose support has helped make this possible. We look forward to becoming part of the Las Olas community and continuing to build meaningful relationships in this new luxurious location.”
Weston Jewelers on Las Olas will reflect the brand’s signature aesthetic of sophistication, warmth, and hospitality. The flagship location will feature a dedicated bridal studio and a state-of-the-art service center, all within a relaxed, enjoyable environment. Clients can look forward to private consultations, custom design offerings, and exclusive access to limited-edition and one-of-a-kind pieces.
“We feel so fortunate to share significant milestones in our clients’ lives, from engagements to anniversaries, while watching generations of families grow with us,” adds Tracey Dikes, President and Co-Founder. “We cannot wait to welcome both long-term clients and new visitors to experience Weston Jewelers on Las Olas.”
For more information about Weston Jewelers, please visit www.westonjewelers.com.
You can Download a photo of the rendering of the Las Olas location and the Dikes family:
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About Weston Jewelers:
Weston Jewelers is proud to be an Official Rolex Jeweler and a family-owned and operated business since 2001. The existing stores offer the finest selection of Swiss luxury timepieces from renowned brands including Rolex, Breitling, Cartier, Chopard, OMEGA, and Tudor. Weston Jewelers is built on trust, integrity, and outstanding customer service. Clients are invited to immerse themselves in the world of fashion jewelry from Gucci, Marco Bicego, Messika, Pasquale Bruni, Roberto Coin, and more. Weston Jewelers is located at 1728 Main Street in the Weston Town Center and at 1 Seminole Way at the Seminole Hard Rock Hotel & Casino. For more information, please visit www.westonjewelers.com or call (954) 389-7990.
